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What Is SEO in Marketing?

When you need something, you probably go to Google. It spits out a page of search results related to what you’re looking for so that you can make your choice and proceed with your purchase. SEO is the process of making sure your business website appears at the top of those search results, and it’s an important part of marketing your business online.

How does search engine optimization work?

Search engines like Google are designed to deliver the best possible search experience to their users. This means providing the most relevant results as quickly as possible.

This is a complex task that involves many factors, but there are 5 key components to what makes up a search result: the title, text, image, links and meta data. Understanding what these factors are and how they affect your content will help you improve your website’s performance in organic search rankings.

  1. Your title> element

A great title is one of the most important elements for improving your ranking in the search engine results pages (SERPs). This element is a short, informative and keyword-rich description that will help Google understand what your content is about.

  1. Your h1> tag and h2> tags

The HTML of your website is crucial for search engines to properly crawl your pages. It’s also a place to add keywords so that your content will appear higher in the search engine results.

  1. Your alt> and title> attributes

The alt text for images on your site is an opportunity to add keywords. This helps both bots and people with visual impairments, so it’s a critical part of your website SEO strategy.

  1. Your URL slug

Your URL slug is the portion of your URL that is unique to a specific page. It’s a chance to put in your focus keyword as it relates to that particular page.

  1. Your content:

It’s a huge part of your SEO strategy to write engaging, interesting and quality content on your website. This will not only increase the likelihood that your content will appear in search, but will also attract more traffic to your website and boost your brand awareness. Read more https://chrispalmermarketing.com/law-firm-seo

  1. Your link text:

Whether you’re linking to internal or external pages, your anchor text is crucial for helping both users and search engines understand what the linked page is about. Using generic anchor text like “click here” or using the same link multiple times will hurt your SEO efforts and can lead to penalties from Google.

  1. Your site architecture:

Your site’s overall design is another critical factor in your SEO success. It can impact how easy it is for search engines to crawl your website, and it can affect the way your website looks and feels.

  1. Your site’s mobile experience:

Google considers how a user interacts with your site on their phone or tablet when indexing and serving your pages in SERPs. It’s especially important to make sure that your content looks and functions well on mobile devices.

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